When you think of an indoor playground, you might imagine a dedicated business that sells entry to a massive playground complex. While those businesses can be quite profitable, building an indoor playground isn’t just for dedicated playground businesses.
If you’ve ever been in a situation where you are trying to serve customers that have young children with them, you should consider investing in indoor playground equipment.
Why an Indoor Playground?
Throughout the day, children need an average of an hour of “moderate-to-vigorous” activity to maintain a healthy lifestyle. Often, this activity comes in short bursts rather than all at once, and they will decide when that is.
Have you ever been in a situation when you’re dealing with a family with children that just can’t sit still? Maybe you’ve experienced this yourself with your own family when shopping for groceries or at the mall. Most of the time this behaviour isn’t out of spite, it’s because they just need to move! It’s for our kid’s best interests to grow strong and healthy, but life sometimes gets in the way. So, what are you supposed to do?
Any good salesperson knows that addressing the core needs of your customer is vital to completing a sale. The less friction there is, the more likely the sale will go smoothly. If your target demographic involves selling to parents, or is often associated with families, you’ll definitely run into situations like mentioned above.
That’s where the indoor playground comes in. Indoor playgrounds are a fun way to convert an unused space into entertainment for young children.
Success in History
If you’ve been to a fast food restaurant anytime during the 90’s, you’ll remember modular play structures similar to what we still offer (with obvious improvements). This worked well for many years as a way for children to burn off their energy before and after a calorie-heavy meal. Now-a-days we don’t see as many indoor play areas at fast food restaurants as we used to, mainly due to a shift in the industry’s marketing demographic. But that doesn’t mean the concept didn’t work well for quite some time.
Indoor Playgrounds for Any Business
If you have the space, indoor playgrounds can easily make your business stand out amongst the competition. Having a place for your customer’s children to play helps with maintaining a more relaxed environment for whatever business you need to discuss.
If you are a vehicle dealership, the last thing you want is for your customers to be distracted by their children running all over the place. Important decisions require calm minds to process the benefits of what you’re selling, and unfocused children can become beacons of chaos.
Not only would having a dedicated indoor play area for children calm the minds of your customers but can also protect your own merchandise! The last thing a vehicle dealership wants is a child scratching the paint on the side of their most expensive showpiece. A furniture store would prefer children climbing on dedicated playground equipment over climbing on all the sofas and beds like a jungle gym. This fact combined with the increased positive experiences will turn your indoor playground project into a sound investment.
Do we have you convinced? Take a look at our selection of modular playground components that can fit into any space you need. If you still need some more convincing, we’re here to answer any questions and concerns you might have and will help you every step of the way. Get in touch with us for assistance today!